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FRAMERS: Human Advantage in an Age of Technology and Turmoil is a non-fiction book by Kenneth Cukier (Deputy Executive Editor at The Economist), Viktor Mayer-Schonberger (Professor of Internet Governance and Regulation, Oxford Internet Institute) and Francis de Vericourt (Professor of Management Science, ESMT Berlin), the team behind the international bestseller Big Data.
The authors argue that while computers are increasingly good at memory and calculation, "framing" -- the uniquely human ability to build mental models, spot patterns and imagine alternative realities -- remains the one cognitive skill machines cannot replicate. Drawing on causality, counterfactual thinking and constraints, they show how better framing leads to better decisions, using examples ranging from the Entebbe hostage rescue and the Spotify-versus-Apple battle for music streaming to the contrasting ways countries framed the Covid-19 pandemic.
Part cognitive science, part business strategy, Framers offers a practical guide to sharpening judgment and decision-making in an era of algorithms and artificial intelligence.
Publisher: WH Allen (Ebury Publishing) | Paperback, 352 pages | Published 13 May 2021 | Language: English
